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Rosario Dawson's Gemini Division Hits The Web
By Rafe Telsch: 2008-08-18 16:35:55
We haven’t done the best job of promoting it, but we’re really excited about Rosario Dawson’s next project. No, we’re not talking about Eagle Eye, which is the actresses next film in theaters. Instead we’re looking at Gemini Division, a new web series that stars Dawson and Smallville actor Justin Hartley.
From the press release: ”Set in the not too distant future, Gemini Division follows NYPD vice cop Anna Diaz (Rosario Dawson) who, while searching for the truth behind her fiancée's murder, is drawn into a secret war between a race of artificial life forms know as SIMs and the covert agency charged with hunting them down.” The first two episodes of Gemini Division have hit the web and you can find them in a number of places, including the On Demand services of several major cable providers, Unbox, X-Box Live, Zune, and more. We have the episodes embedded below as well, making the search for Gemini Division a lot less taxing than Anna Diaz’s hunt for SIMs. Check it out: Episode 2 RELATED: online series, webisodes
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August 20th, 2008 at 00:03
Its so important for the interactive TV genre that Gemini Division puts on a good showing. This is the kind of innovative product that exploits the interactivity of the internet and changes the lean back viewing experience of traditional TV into something far more engaging. Its success would bring much needed attention to the indie interactive web scene.
Signing Rosario Dawson is a great choice, a neo sci-fi plot is a great choice, the one gripe I have though is geo-blocking the show limiting it only to a US audience, I think its a cop out and a failure to fully embrace the internet. NBC, why get only half pregnant?! In mitigation, I suppose with a huge marketing budget, Gemini Division does not have to rely on viral distribution like indies do. And it probably has found revenues in international distribution.
$1.75M is HUGE for the web TV world but my hope is that a nice chunk of that is allocated to marketing (and you can count Rosario’s paycheck in that) to bring attention to the nascent interactive web series genre … indies like ours will gladly ride this coat tail.