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Radiohead, MTV Partner to Release Video
By Peter Kimmich: 2008-05-02 18:48:21
One more piece of evidence that Radiohead is a chemically perfect music-cyborg creation: the band recently partnered with music channel-turned-reality TV outlet MTV to produce not a reality show, but – wait for it – an actual, good, music video.
More specifically, a branch of MTV called MTV EXIT (End Exploitation and Trafficking), which probably has nothing to do with the channel’s usual sub-par programming, partnered with Radiohead to create a video to the track “All I Need,” in order to raise awareness of human exploitation and trafficking. Human trafficking, in the wise words of the U.N., is “the recruitment, transportation, and receipt of a person for sexual or economic exploitation by force, fraud, coercion, or deception.” In other words, it’s similar to what you and your buddies do at frat parties, but much worse. The video, released Thursday, features a split-screen, day-in-the-life segment of a child living in an affluent home, placed alongside a child working in a sweatshop. Check it out below, and for more information on trafficking and human rights (plus a Yorke interview), go to Think.MTV.com RELATED: mtv, radiohead
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